Research


In a Comms Crisis, Speed Matters — But So Does Knowing What You’re Talking About (Why Market Research Matters)

There are few things more heart-stopping than a communications crisis – it rarely arrives politely but comes crashing through the door, demanding an immediate response. Your phone lights up.Leadership wants answers.Legal wants reassurance.Social wants to know whether to pin a comment or hide under the desk. The instinctive response is to […]

In a Comms Crisis, Speed Matters — But So Does Knowing What You’re Talking About (Why Market Research Matters)

Interactive Workshop: Innovations in Planning and Research for Integrated Campaigns

  Places still available for our forthcoming workshop “Innovations in Planning and Research for Integrated Campaigns”, Wednesday 2nd August, 2017 Learn from two leading experts in one powerful morning session to help you understand how to plan and use research for an integrated communications campaign and get the most from your budgets. […]

Innovations in Planning and Research for Integrated Campaigns Masterclass (2nd August 2017)

Understand your fans to value the romance of the Cup

How can football managers get passion on the terraces when they’re killing the romance?

This week, Derby County’s manager, Steve McClaren called on the Football Association to consider abolishing replays after Leicester City’s extra-time victory over Derby County.   After the draw at Pride Park, Derby brought 5,000 travelling fans to the away, FA Cup 4th round replay against Leicester. McClaren made eight changes to […]


Listening to the ghosts, or conversations of Christmas past and present to help your future

The shops are stocked up on Christmas gifts and decorations – does it feel like it gets earlier each year? Same old story but rather than sounding like Scrooge perhaps we should take note from Charles Dickens’s A Christmas Carol and listen to the ghosts, or voices from Christmas past and […]

Use your insight this Christmas