Tell consumers what they want to hear, honestly…

As 2018 came to a close there were escalating murmours of discontent towards influencers – are they losing their influence and is the influencer marketing a bubble waiting to burst? The backlash against the rise of fake news and disinformation impacting communications, design and advertising may be the spark that is […]

Interactive Workshop: Innovations in Planning and Research for Integrated Campaigns

  Places still available for our forthcoming workshop “Innovations in Planning and Research for Integrated Campaigns”, Wednesday 2nd August, 2017 Learn from two leading experts in one powerful morning session to help you understand how to plan and use research for an integrated communications campaign and get the most from your budgets. […]

Innovations in Planning and Research for Integrated Campaigns Masterclass (2nd August 2017)

Understand your fans to value the romance of the Cup

How can football managers get passion on the terraces when they’re killing the romance?

This week, Derby County’s manager, Steve McClaren called on the Football Association to consider abolishing replays after Leicester City’s extra-time victory over Derby County.   After the draw at Pride Park, Derby brought 5,000 travelling fans to the away, FA Cup 4th round replay against Leicester. McClaren made eight changes to […]

Listening to the ghosts, or conversations of Christmas past and present to help your future

The shops are stocked up on Christmas gifts and decorations – does it feel like it gets earlier each year? Same old story but rather than sounding like Scrooge perhaps we should take note from Charles Dickens’s A Christmas Carol and listen to the ghosts, or voices from Christmas past and […]

Use your insight this Christmas

Are football clubs losing touch with their ‘Real’ fans?

Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans? One of their adverts during the tournament, “The Wait” (which has had an incredible c.48m views on YouTube since 30 May 2016), shows a little girl […]

Using Darwin's Theory of (Social Media) Evolution for 2016

Take Note of Darwin’s Theory of (Social Media) Evolution

While we’re all busy trying to think of ways to deliver successes through social media it’s interesting to experience first-hand how different businesses and industries are approaching it. Thanks to Charles Darwin (amongst others), we know creatures are continually evolving and at different rates and businesses can be likened to different animals […]

Looking beyond the big picture

While on the hunt to replace my TV I spent the obligatory time (hours) investigating options, features, benefits and, of course, competitive pricing. Using reviews and conversations from similar consumers like me, I assessed the available information along with delivery, retailer expertise, knowledge and support when judging value for money as […]

colour tv

#PopeisHope Vatican social media marketing

With(out) a hope and a prayer?

Walking the dog this weekend I couldn’t help but notice that the church goers I observed all seemed to be of a more ‘mature’ age – I even stopped to help open the front doors of one church to allow a parishioner to drive in on his electric scooter!   Our […]