Picture the scene: penalty shootout, World Cup final, New York/New Jersey Stadium, 80,000+ people holding their breath. The goalkeeper has roughly 0.3 seconds to guess which way the ball is going. Here’s what most people don’t see: that guess isn’t really a guess. It’s the output of weeks of research — […]
There are few things more heart-stopping than a communications crisis – it rarely arrives politely but comes crashing through the door, demanding an immediate response. Your phone lights up.Leadership wants answers.Legal wants reassurance.Social wants to know whether to pin a comment or hide under the desk. The instinctive response is to […]
As 2018 came to a close there were escalating murmours of discontent towards influencers – are they losing their influence and is the influencer marketing a bubble waiting to burst? The backlash against the rise of fake news and disinformation impacting communications, design and advertising may be the spark that is […]
The new F1 season has only just started but there are more questions about the health of the sport than positive comments about yet another round of changes. Each Formula One race can have up to 300,000 fans attending, with 80 million people watching live at home. The sport estimates it […]
Places still available for our forthcoming workshop “Innovations in Planning and Research for Integrated Campaigns”, Wednesday 2nd August, 2017 Learn from two leading experts in one powerful morning session to help you understand how to plan and use research for an integrated communications campaign and get the most from your budgets. […]
This week, Derby County’s manager, Steve McClaren called on the Football Association to consider abolishing replays after Leicester City’s extra-time victory over Derby County. After the draw at Pride Park, Derby brought 5,000 travelling fans to the away, FA Cup 4th round replay against Leicester. McClaren made eight changes to […]
The shops are stocked up on Christmas gifts and decorations – does it feel like it gets earlier each year? Same old story but rather than sounding like Scrooge perhaps we should take note from Charles Dickens’s A Christmas Carol and listen to the ghosts, or voices from Christmas past and […]
As the sun sets on the Rio Olympics there is a sense of a job well done as Team GB comes home with a record haul of 67 medals. For the athletes, this was at least four years in the making and let’s not overlook the long planning schedules for many […]
Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans? One of their adverts during the tournament, “The Wait” (which has had an incredible c.48m views on YouTube since 30 May 2016), shows a little girl […]
While we’re all busy trying to think of ways to deliver successes through social media it’s interesting to experience first-hand how different businesses and industries are approaching it. Thanks to Charles Darwin (amongst others), we know creatures are continually evolving and at different rates and businesses can be likened to different animals […]
