Understand your fans to value the romance of the Cup

How can football managers get passion on the terraces when they’re killing the romance?

This week, Derby County’s manager, Steve McClaren called on the Football Association to consider abolishing replays after Leicester City’s extra-time victory over Derby County.   After the draw at Pride Park, Derby brought 5,000 travelling fans to the away, FA Cup 4th round replay against Leicester. McClaren made eight changes to […]

Listening to the ghosts, or conversations of Christmas past and present to help your future

The shops are stocked up on Christmas gifts and decorations – does it feel like it gets earlier each year? Same old story but rather than sounding like Scrooge perhaps we should take note from Charles Dickens’s A Christmas Carol and listen to the ghosts, or voices from Christmas past and […]

Use your insight this Christmas