What Does “Community” Mean for B2B Digital Marketing?

A recently published article on business2community.com highlighted the need for B2B businesses to concentrate on quality over quantity when using social media marketing and focus on your community.   There is a misconception among many that you can’t use social for B2B and there is no insight to be gained in […]

What Does “Community” Mean for B2B Digital Marketing?

How Social Media Intelligence Can Save You

The key to learning about how customers relate to your brand is through insight and engagement — generate a dialogue with them surrounding your products and services. Conversations that prompt and increase “likes” and “retweets” are just at the surface in how consumers perceive your company. Nik Harta, leading marketer and […]

Intelligence is understanding your customers