While on the hunt to replace my TV I spent the obligatory time (hours) investigating options, features, benefits and, of course, competitive pricing. Using reviews and conversations from similar consumers like me, I assessed the available information along with delivery, retailer expertise, knowledge and support when judging value for money as […]
Walking the dog this weekend I couldn’t help but notice that the church goers I observed all seemed to be of a more ‘mature’ age – I even stopped to help open the front doors of one church to allow a parishioner to drive in on his electric scooter! Our […]
A recently published article on business2community.com highlighted the need for B2B businesses to concentrate on quality over quantity when using social media marketing and focus on your community. There is a misconception among many that you can’t use social for B2B and there is no insight to be gained in […]
According to Forrester Research, 70% of marketers surveyed using social listening or monitoring tools to collate a broad range of social media data, the issue is not the availability of tools designed to access the information. Instead, most point to a lack of resources that is constraining their ability to derive […]
The key to learning about how customers relate to your brand is through insight and engagement — generate a dialogue with them surrounding your products and services. Conversations that prompt and increase “likes” and “retweets” are just at the surface in how consumers perceive your company. Nik Harta, leading marketer and […]
Let me first start by saying that I have been encouraged by recent observations that so many agencies have started to incorporate social media activities into their services. Now we need to be clear as to what this actually entails because I can guarantee that it varies from agency to agency. […]
