Yearly archives: 2017


Interactive Workshop: Innovations in Planning and Research for Integrated Campaigns

  Places still available for our forthcoming workshop “Innovations in Planning and Research for Integrated Campaigns”, Wednesday 2nd August, 2017 Learn from two leading experts in one powerful morning session to help you understand how to plan and use research for an integrated communications campaign and get the most from your budgets. […]

Innovations in Planning and Research for Integrated Campaigns Masterclass (2nd August 2017)

Understand your fans to value the romance of the Cup

How can football managers get passion on the terraces when they’re killing the romance?

This week, Derby County’s manager, Steve McClaren called on the Football Association to consider abolishing replays after Leicester City’s extra-time victory over Derby County.   After the draw at Pride Park, Derby brought 5,000 travelling fans to the away, FA Cup 4th round replay against Leicester. McClaren made eight changes to […]